How does it work ?
Start from your targeted profiles (aka persona) and learn about their leverage
🤓 Inspirational ressources
Segment your contact base by techno, role, seniority, localisation etc.
Create personalized templates (several introduction templates + several body templates + several project description templates + several closing templates) according to your segmentation
Leave space on your templates to add a dose of individualisation. Whenever you're able to find context about a person (specific project, side project etc.) that strengthen your will to reach out to them, use it and share it with them!
Do not underestimate the title
Awesome tool that I've just discovered thanks to Leo Bernard to test your message title.
💡Trick & Tips
Smart templates
I create "smart templates" which I then assemble and customize according to the targeted profile (technos, seniority, hobbies): 2 introductory versions + 2 closing versions + core message by techno + 2 project descriptions by techno + 2 company descriptions.
🛠️ TextBlaze, Recruiter Wand
Smart campaigns
Nowadays I use the same approach, just taking it one step further: I create smart campaigns based on how I've segmented my contact base. 👀 More details here
🛠️ LaGrowthMachine, folk.app, Lemlist
Thoughtful wording
Be mindful of your wording
👻 Fun fact
I was preparing for TruLyon 2020 with Noé Antona when they've highlighted the difference between personnalisation VS individualisation, also called personnalisation VS hyper-personnalisation by Guillaume Alexandre