Sourcing approach based on your ICP

Kezako?

The Ideal Customer Profile is a marketing technique used to define the type of customers who would get the most value from your product and who are your ideal buyers.

It's useful to have a clear understanding of the person (customer) your looking to target.

How to define your ICP?

You already have in mind the skillset that will make a person successful in this role. Keep these in mind and take a closer look at your candidate base, influencers on this role and your current team.

What are the common traits?

• type of companies/industry they've worked in?
• type of companies/industry they've didn't worked in?
• school, studies or degrees?
• funding stage of their previous company?
• online community they belong to?
• ressources they use to learn on their role?

Engagement Approach based on your Persona(s)

Kezako?

The Persona is yet another marketing technique to define an idealized semi-fictional person who represents the ideal customer of your brand.

It's useful to define your sourcing (marketing) activities and your messaging.

How to define your Persona(s)?

Get back to the discovery phase and refer to “What is differentiating this role right now with folk from any other similar role in another start-up”